Sunday, February 23, 2020

Contemporary Auditing Essay Example | Topics and Well Written Essays - 500 words

Contemporary Auditing - Essay Example and more over it needs a three party relationship that is an auditor [approved and appointed by the Government authority], client and the management. Where as in the other services independent professionals approved by the CPA would carry out the service. Mainly the customers determine the economy of the nation, the aim of any organisation is focused at satisfying the customers, so that the targeted economy could be maintained all the time. The need for satisfying the customers has become a compulsory and necessary requirement to win over the competencies. This is the running economic issue through out the world. Organisations and clients are looking out for reliable information rather than the one obtained through evaluation or investigation. An assurance service is guided by the CPA which include independent verification of the data over which an expanded and reliable and variety of information is provided, as a result the job of decision-making becomes easy .At present satisfying the needs of the customers and improving, the strategies have become important concerns of organisations. To achieve the goals and strategies an assurance service will help the organisations as well as the customers to get assurance over the objectives. So the demand has increased for assurance services rather than for other services. Assurance engagement is a type of commitment taken by the service provider who would make critical reasoning of the issues involved in decision-making. Which as a result will bring together the client and the service provider, in which the latter will give his suggestions for new services to see whether the goals are achieved or not. More over an assurance engagement will include a deep evaluation of the objectives, and formulates best and informative solutions and suggests for further improvement in performance. As attestation engagement service includes the job of reviewing the

Friday, February 7, 2020

Marketing Model Essay Example | Topics and Well Written Essays - 1000 words

Marketing Model - Essay Example There is also a need of having knowledge and understanding on the consumer’s behavior and their motivation for buying the products under consideration. Other areas of knowledge are the customer’s preferences and awareness concerning the product under consideration. On this basis, there is a need of integrating all these strategies for purposes of achieving efficiency in marketing (Rosenbloom, 2013). On this basis, the functions of marketing in the 21st century is integrating the wants and needs of customers to the other functions of the organization such as finance, Research and Development, production and personnel. On this basis, in the 21st century, marketing alone does not hold the success of the organization. This also applies to the other functions of the organization. However, it is the role of marketing to integrate the functions of different departments for purposes of promoting the goals and objectives of the business organization (Kotler, 2010). An example of a company that failed to integrate all its departments is Urea, a fertilizer manufacturing company. The company recently found itself in a stiff completion from foreign and local companies producing similar products. However, the company did not concern itself with improving its prices, quality of the products, its packaging and selling strategies. The marketing department and other departments of the organization worked separately, and at crossroads. This led to the loss of its market share to its various competitors. On this basis, there was a need of the management of Urea to define its marketing strategies, and give it the integrative role (Sheehan, 2011). This would help the company to regain its market share, and achieve profitability. From the above example, we can denote that effective marketing will lead to the profitability of a business organization (Rosenbloom, 2013). However, other functions of the organization such