Marketing Plan Project Research Paper Example | Topics and Well Written Essays - 6500 words

Marketing Plan Project - Research Paper Examplemore on in force(p) strategic activities with a view to meet consumers on demand-expectations. In order to be competitive and to pass away in todays fiercely competitive markets, craftes have not only to construek solution from customers, but also discover hidden market opportunities and stimulate demand for their goods or services (Kotler and Keller, 2006, p. 10). disregardless of whether it is small or large in scale, startup businesses essentially need to plan for its business and merchandise activities by analyzing various strategies that they can implement for future. Business organizations that manufacture or market goods and services argon performing its business function primarily to meet their commitment and responsibilities to the society, consumers and all other important stakeholders. Marketers produce benefit or utility that are the want-satisfying power of the consumers (Boone and Kurtz, 2009, p. 5). It is extremely important for any business to see what utility or benefit its goods or services can offer to the consumers and to evaluate the value and money-worth that consumers may expect for them. It is also important to weigh up whether customers are satisfied with the offerings and how they can be rancid to be loyal-customers so as to gain advantage as long-term assets. Marketing plan, which has recently gained greater significance among business experts, is an invariably practical tool that can provide insights in to the overall business environments, competitive levels, strategic aspects and major areas of opportunities and threats. As contemporary markets are largely impacted by musical theme changes in technology, consumer behavior and buying patterns, competition, management and business strategies, marketers have to foresee how these variables may impact their merchandise domain and how they can be dealt with. Marketing plan is a roadmap that can illustrate how these marketing for ces build challenges on the business and how they can be managed as well. It is an important strategic tool that helps a marketer comprehend business potential and foresee ways with that it can achieve sustainable competitive advantage. It provides circumstantial explanation of various environmental factors and significant elements in relation to competition, management, and marketing mix and so on. This motif presents a brief marketing plan for Al-GiZza Restaurant in Abu-Dhabi, UAE. Al-GiZza is going to be an incredible devour with dining of multicultural organic food and entertainment for the local Arabian community, people around the humans who visit UAE for leisure and other expatriate professionals working in UAE. Though there are legion(predicate) pizza